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:: Project title: Red Araña redesign
:: Client: Nadia Quintela communication
:: Element created: “Red Araña group” identity redesign
:: Briefing: The group “Red Araña” brings three brands together: Red Araña Association, Red Araña Foundation and PIES. Even though all brands belong to the same group, every brand is different from the other, there isn't any connection between their applications. This is the starting point which the group wants to solve: unifying the three brands.
:: Result: To achieve the objective of the group, we design a symbol that we use with every brand. The purpose of the group is helping unemployed and entrepreneur people, we reflect this using a piece of net as the graphic symbol. Every brand is designed with the same typography and colours. The symbol is common too, but red patch changes its position depending on the brand.