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:: Project title: Redesign of the identity of Ramos
:: Client: Ramos proyectos y obras
:: Element created: Logo
:: Briefing: After 30 years of activity this construction company decides to redesign its image changing the name of the company and its identity.
:: Result: We simplify the name of the company exchanging it for a new one, Ramos. We then add below «proyectos y obras» («projects and constructions»). We continue the simplification of the image by designing a logotype with straight lines which are reminiscent of construction blueprints. We opte for this kind of design keeping in mind the company's new construction planning service which marks the beginning of the change.