:: Project title: Redesign of the identity of MGO
:: Client: Martínez Gestal Ofimática
:: Element created: Logo
:: Briefing: On the occasion of its fifteenth anniversary, the company looks for a different style as it adapts to a new era.
:: Result: The new logo uses updated typographies that make it lighter than the old logo. Also the O has been converted into a hand making the sign of a job well-done. It is still blue by request of the client but has added orange because it transmits youth and completes the meaning of the hand, making the company more human.